{"id":1283,"date":"2014-09-08T16:23:41","date_gmt":"2014-09-08T23:23:41","guid":{"rendered":"http:\/\/hellbach.us\/blog\/?p=1283"},"modified":"2023-07-31T22:03:08","modified_gmt":"2023-08-01T05:03:08","slug":"6-google-analytics-tools-company-probably-isnt-using","status":"publish","type":"post","link":"https:\/\/hellbach.us\/blog\/tech\/6-google-analytics-tools-company-probably-isnt-using\/","title":{"rendered":"6 Google Analytics tools your company probably isn\u2019t using but should"},"content":{"rendered":"<div class='__iawmlf-post-loop-links' style='display:none;' data-iawmlf-post-links='[{&quot;id&quot;:3356,&quot;href&quot;:&quot;http:\\\/\\\/venturebeat.com\\\/2014\\\/09\\\/07\\\/6-google-analytics-tools-your-company-probably-isnt-using-but-should&quot;,&quot;archived_href&quot;:&quot;http:\\\/\\\/web-wp.archive.org\\\/web\\\/20220704144749\\\/https:\\\/\\\/venturebeat.com\\\/2014\\\/09\\\/07\\\/6-google-analytics-tools-your-company-probably-isnt-using-but-should\\\/&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[{&quot;date&quot;:&quot;2025-11-19 06:34:12&quot;,&quot;http_code&quot;:429},{&quot;date&quot;:&quot;2026-03-04 08:05:12&quot;,&quot;http_code&quot;:429},{&quot;date&quot;:&quot;2026-05-13 21:32:37&quot;,&quot;http_code&quot;:503}],&quot;broken&quot;:false,&quot;last_checked&quot;:{&quot;date&quot;:&quot;2026-05-13 21:32:37&quot;,&quot;http_code&quot;:503},&quot;process&quot;:&quot;done&quot;},{&quot;id&quot;:3357,&quot;href&quot;:&quot;https:\\\/\\\/support.google.com\\\/adwords\\\/answer\\\/2453994?hl=en&quot;,&quot;archived_href&quot;:&quot;http:\\\/\\\/web-wp.archive.org\\\/web\\\/20170730000807\\\/https:\\\/\\\/support.google.com\\\/adwords\\\/answer\\\/2453994?hl=en&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[{&quot;date&quot;:&quot;2025-11-19 06:34:13&quot;,&quot;http_code&quot;:404},{&quot;date&quot;:&quot;2026-03-04 08:05:11&quot;,&quot;http_code&quot;:404},{&quot;date&quot;:&quot;2026-05-13 21:32:37&quot;,&quot;http_code&quot;:404}],&quot;broken&quot;:true,&quot;last_checked&quot;:{&quot;date&quot;:&quot;2026-05-13 21:32:37&quot;,&quot;http_code&quot;:404},&quot;process&quot;:&quot;done&quot;},{&quot;id&quot;:3358,&quot;href&quot;:&quot;http:\\\/\\\/www.qualitydigest.com\\\/inside\\\/quality-insider-article\\\/are-your-business-metrics-looking-right-thing.html&quot;,&quot;archived_href&quot;:&quot;http:\\\/\\\/web-wp.archive.org\\\/web\\\/20230209022425\\\/https:\\\/\\\/www.qualitydigest.com\\\/inside\\\/quality-insider-article\\\/are-your-business-metrics-looking-right-thing.html&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[{&quot;date&quot;:&quot;2025-11-19 06:34:17&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-03-04 08:05:14&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-05-13 21:32:39&quot;,&quot;http_code&quot;:200}],&quot;broken&quot;:false,&quot;last_checked&quot;:{&quot;date&quot;:&quot;2026-05-13 21:32:39&quot;,&quot;http_code&quot;:200},&quot;process&quot;:&quot;done&quot;},{&quot;id&quot;:3359,&quot;href&quot;:&quot;http:\\\/\\\/venturebeat.com\\\/2014\\\/09\\\/07\\\/6-google-analytics-tools-your-company-probably-isnt-using-but-should\\\/blog.crazyegg.com\\\/2013\\\/02\\\/07\\\/how-to-use-google-analtyics-attribution-modeling-tool&quot;,&quot;archived_href&quot;:&quot;&quot;,&quot;redirect_href&quot;:&quot;https:\\\/\\\/venturebeat.com\\\/2014\\\/09\\\/07\\\/6-google-analytics-tools-your-company-probably-isnt-using-but-should\\\/blog.crazyegg.com\\\/2013\\\/02\\\/07\\\/how-to-use-google-analtyics-attribution-modeling-tool&quot;,&quot;checks&quot;:[],&quot;broken&quot;:false,&quot;last_checked&quot;:null,&quot;process&quot;:&quot;done&quot;},{&quot;id&quot;:3360,&quot;href&quot;:&quot;http:\\\/\\\/blog.getresponse.com\\\/how-to-set-up-google-analytics-goals-to-track-mailing-list-signups.html&quot;,&quot;archived_href&quot;:&quot;http:\\\/\\\/web-wp.archive.org\\\/web\\\/20180201163859\\\/https:\\\/\\\/blog.getresponse.com\\\/how-to-set-up-google-analytics-goals-to-track-mailing-list-signups.html&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[{&quot;date&quot;:&quot;2025-11-19 06:34:20&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-03-04 08:05:14&quot;,&quot;http_code&quot;:200}],&quot;broken&quot;:false,&quot;last_checked&quot;:{&quot;date&quot;:&quot;2026-03-04 08:05:14&quot;,&quot;http_code&quot;:200},&quot;process&quot;:&quot;done&quot;}]'><\/div>\n<p><em>from <a href=\"http:\/\/venturebeat.com\/2014\/09\/07\/6-google-analytics-tools-your-company-probably-isnt-using-but-should\/\" target=\"_blank\" rel=\"nofollow noopener\">VentureBeat<\/a><\/em><\/p>\n<p>Google Analytics is a powerful and free service that businesses often use to measure the effectiveness of their online marketing campaigns. The system is genuinely intuitive and offers many services that businesses have used since it first debuted.<\/p>\n<p>Many companies use Google Analytics for these more well-known features.<\/p>\n<ul>\n<li>Traffic sources and acquisitions. Google lets you\u00a0<a href=\"https:\/\/support.google.com\/adwords\/answer\/2453994?hl=en\" target=\"_blank\" rel=\"nofollow noopener\">track clicks, CPC, conversions<\/a>, and more with its\u00a0acquisitions feature.<\/li>\n<li>Time metrics. Smarter Solutions CEO Forrest Breyfogle recommends close attention to <a href=\"http:\/\/www.qualitydigest.com\/inside\/quality-insider-article\/are-your-business-metrics-looking-right-thing.html\" target=\"_blank\" rel=\"nofollow noopener\">time metrics as part of a value chain<\/a>, which can lead to better results and revenue.<\/li>\n<li>Content drilldown. This feature lets you\u00a0look at a given page and determine how often customers arrive there, which pages they come to it from, and where they go from there.<\/li>\n<li>Keywords.\u00a0This feature shows you\u00a0which keywords and types of words are bringing new visitors to your\u00a0site.<\/li>\n<li>Bounce rates. Many companies harvest this data on their dashboard to see if revenue is affected by poor bounce rate.<\/li>\n<\/ul>\n<p>While these well-known features can help you\u00a0determine the success of past campaigns and adjust for the future, they are only part of the story. Many users are nowhere near accessing the full potential of Google Analytics. A number of underused\u00a0gems can propel your analyses to the next level. Here are six of them:<\/p>\n<ol>\n<li>Attribution modelingA useful way to track a\u00a0customer\u2019s relationship with you, attribution modeling lets you\u00a0plot out all existing touchpoints with customers to know when, where, and how potential leads are being reached and which are being converted. A touchpoint is any place where your customer makes contact with your website. This could be through social media, search results, email newsletters, or a link from someone\u2019s blog.For example, let\u2019s say an e-commerce clothing company sees a number of hits to its site from a blog that talks about summer fashions. Through <a href=\"http:\/\/venturebeat.com\/2014\/09\/07\/6-google-analytics-tools-your-company-probably-isnt-using-but-should\/blog.crazyegg.com\/2013\/02\/07\/how-to-use-google-analtyics-attribution-modeling-tool\/\" target=\"_blank\" rel=\"nofollow noopener\">attribution modeling<\/a>, the company can determine that of the nine hits to the site through this blog, six converted into purchases. This can help the company make decisions about backlinking and where to place marketing focus for future leads.\n<p>With the rise of email marketing as a popular and effective marketing tactic, attributing email list signups to their source is a common request from marketing decision makers. GetResponse blogger Kristi Hines offers a comprehensive set-up guide for integrating Google Analytics with email list signups in her article \u201c<a href=\"http:\/\/blog.getresponse.com\/how-to-set-up-google-analytics-goals-to-track-mailing-list-signups.html\" target=\"_blank\" rel=\"nofollow noopener\">How to Set Up Google Analytics Goals to Track Email Signups<\/a>.\u201d<\/li>\n<li>E-commerce trackingThis real-time revenue measurement feature lets\u00a0you track all purchases to date. Many companies use this feature to understand the breakdown of online versus in-store revenue or to better understand changes in their online selling success rate.<\/li>\n<li>Goal flow\n<p>In an ideal world, customers would navigate to your site, move through the finely tuned steps you have fostered for them, and make plenty of purchases. The flow feature allows marketing analysts to take snapshots of the progression customers are actually taking, including whether they loop back, get redirected, or exit midway.<\/p>\n<p>This explains customer behaviors and\u00a0shows areas of your website where customers are getting confused or losing interest or where steps in the process are becoming entangled. When paired with the visualization funnel tool in GA, the goal flow feature is a great way to streamline online processes for better customer interaction.<\/p>\n<p>\u201cYou want to use that goal flow feature because a company\u2019s content can sometimes be geared more towards sending the customer down a specific path,\u201d Tyler Brown, social media specialist at Checks-Superstore.com, told me. \u201cIf the customer leaves that path, you may instantly need to know why, and plug those gaps so to speak.\u201d<\/li>\n<li>Assisted conversions\n<p>Wouldn\u2019t it be great if you could tell whether your current influx of customers came from your recent debut of an Instagram page or a well-crafted MailChimp campaign? You can. The assisted conversions feature sources your leads, conversions, and customer loyalty; it can also show where your customer base found you or what specifically inspired them to buy.<\/p>\n<p>Keywords and ads sometimes <a href=\"https:\/\/web.archive.org\/web\/20180507145523\/http:\/\/blog.whitesharkmedia.com:80\/what-assisted-conversions-how-use-them\" target=\"_blank\" rel=\"nofollow noopener\">work together<\/a> to convert leads. It\u2019s possible that your appearance in results for \u201cDentists in Seattle\u201d helped the customer link to your site, but it was your ad in the margin of these results that helped the customer choose you over your competitor. This means that being #1 in results is not the only thing bringing traffic or conversion.<\/li>\n<li>Advanced segmentation\n<p>Segmenting your users and customers into useful groups can help motivate action. Creating a subset for those users who visited your website from a search result as opposed to those who visited it directly will enable you to analyze how efficient your SEO campaigns have been or how familiar your URL has become to visitors. In addition, tracking brand-new hits to the website as opposed to return visitors can help determine if you need to put more funding into acquisition or retention.<\/li>\n<li>Analytics alerts\n<p>The beauty of alerts for analytics is the customization they allow. In a general way, analytics alerts will let designated people know precisely when valuable changes have been made in traffic patterns or other data. The feature can be fully customized to register alerts when certain shifts occur.<\/p>\n<p>Some companies may choose to be alerted any time a new hit happens on the website. If that\u2019s too much for you, there\u2019s an option to focus your alerts on a given marketing facet, such as social media, and be alerted every time someone clicks through to your website from Twitter, Facebook, and more.<\/li>\n<\/ol>\n<p>Google Analytics is a strong tool for marketing analysts and offers a variety of data that can serve almost any industry. The platform can be rather exhaustive so there is a lot to explore. With a little bit of investigation, you can access tools that truly make a difference for your company\u2019s bottom line.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>from VentureBeat Google Analytics is a powerful and free service that businesses often use to measure the effectiveness of their online marketing campaigns. The system is genuinely intuitive and offers many services that businesses have used since it first debuted. &hellip; <a href=\"https:\/\/hellbach.us\/blog\/tech\/6-google-analytics-tools-company-probably-isnt-using\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,2],"tags":[],"class_list":["post-1283","post","type-post","status-publish","format-standard","hentry","category-marketing","category-tech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 Google Analytics tools your company probably isn\u2019t using but should - Hellbach blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hellbach.us\/blog\/tech\/6-google-analytics-tools-company-probably-isnt-using\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Google Analytics tools your company probably isn\u2019t using but should - Hellbach blog\" \/>\n<meta property=\"og:description\" content=\"from VentureBeat Google Analytics is a powerful and free service that businesses often use to measure the effectiveness of their online marketing campaigns. 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