{"id":1614,"date":"2015-02-18T00:46:57","date_gmt":"2015-02-18T08:46:57","guid":{"rendered":"http:\/\/hellbach.us\/blog\/?p=1614"},"modified":"2024-03-19T03:17:15","modified_gmt":"2024-03-19T10:17:15","slug":"18-meta-tags-every-webpage-2013","status":"publish","type":"post","link":"https:\/\/hellbach.us\/blog\/tech\/dev\/18-meta-tags-every-webpage-2013\/","title":{"rendered":"18 Meta Tags Every Webpage Should Have in 2013"},"content":{"rendered":"<div class='__iawmlf-post-loop-links' style='display:none;' data-iawmlf-post-links='[{&quot;id&quot;:2471,&quot;href&quot;:&quot;http:\\\/\\\/commoncrawl.org&quot;,&quot;archived_href&quot;:&quot;http:\\\/\\\/web-wp.archive.org\\\/web\\\/20251115052406\\\/https:\\\/\\\/commoncrawl.org\\\/&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[{&quot;date&quot;:&quot;2025-11-19 02:36:05&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-04-25 05:28:46&quot;,&quot;http_code&quot;:200}],&quot;broken&quot;:false,&quot;last_checked&quot;:{&quot;date&quot;:&quot;2026-04-25 05:28:46&quot;,&quot;http_code&quot;:200},&quot;process&quot;:&quot;done&quot;},{&quot;id&quot;:2472,&quot;href&quot;:&quot;http:\\\/\\\/webdatacommons.org&quot;,&quot;archived_href&quot;:&quot;http:\\\/\\\/web-wp.archive.org\\\/web\\\/20250913231142\\\/http:\\\/\\\/webdatacommons.org\\\/&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[{&quot;date&quot;:&quot;2025-11-19 02:36:06&quot;,&quot;http_code&quot;:206},{&quot;date&quot;:&quot;2026-04-23 19:22:21&quot;,&quot;http_code&quot;:206}],&quot;broken&quot;:false,&quot;last_checked&quot;:{&quot;date&quot;:&quot;2026-04-23 19:22:21&quot;,&quot;http_code&quot;:206},&quot;process&quot;:&quot;done&quot;},{&quot;id&quot;:2473,&quot;href&quot;:&quot;http:\\\/\\\/www.schema.org&quot;,&quot;archived_href&quot;:&quot;http:\\\/\\\/web-wp.archive.org\\\/web\\\/20251118225946\\\/https:\\\/\\\/schema.org\\\/&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[{&quot;date&quot;:&quot;2025-11-19 02:36:08&quot;,&quot;http_code&quot;:206},{&quot;date&quot;:&quot;2026-04-25 05:28:46&quot;,&quot;http_code&quot;:206}],&quot;broken&quot;:false,&quot;last_checked&quot;:{&quot;date&quot;:&quot;2026-04-25 05:28:46&quot;,&quot;http_code&quot;:206},&quot;process&quot;:&quot;done&quot;},{&quot;id&quot;:2474,&quot;href&quot;:&quot;http:\\\/\\\/schema.org\\\/VideoObject&quot;,&quot;archived_href&quot;:&quot;http:\\\/\\\/web-wp.archive.org\\\/web\\\/20251011223053\\\/https:\\\/\\\/schema.org\\\/VideoObject&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[{&quot;date&quot;:&quot;2025-11-19 02:36:11&quot;,&quot;http_code&quot;:206},{&quot;date&quot;:&quot;2026-04-23 19:22:21&quot;,&quot;http_code&quot;:206}],&quot;broken&quot;:false,&quot;last_checked&quot;:{&quot;date&quot;:&quot;2026-04-23 19:22:21&quot;,&quot;http_code&quot;:206},&quot;process&quot;:&quot;done&quot;},{&quot;id&quot;:2475,&quot;href&quot;:&quot;http:\\\/\\\/www.seomoz.org\\\/article\\\/search-ranking-factors&quot;,&quot;archived_href&quot;:&quot;http:\\\/\\\/web-wp.archive.org\\\/web\\\/20130515020135\\\/http:\\\/\\\/www.seomoz.org:80\\\/article\\\/search-ranking-factors&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[{&quot;date&quot;:&quot;2025-11-19 02:36:51&quot;,&quot;http_code&quot;:404},{&quot;date&quot;:&quot;2026-04-25 05:28:46&quot;,&quot;http_code&quot;:404}],&quot;broken&quot;:false,&quot;last_checked&quot;:{&quot;date&quot;:&quot;2026-04-25 05:28:46&quot;,&quot;http_code&quot;:404},&quot;process&quot;:&quot;done&quot;},{&quot;id&quot;:2476,&quot;href&quot;:&quot;http:\\\/\\\/www.theopenalgorithm.com\\\/correlation-data\\\/on-page-factors&quot;,&quot;archived_href&quot;:&quot;http:\\\/\\\/web-wp.archive.org\\\/web\\\/20240519023341\\\/http:\\\/\\\/www.theopenalgorithm.com\\\/correlation-data\\\/on-page-factors\\\/&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[{&quot;date&quot;:&quot;2025-11-19 02:36:53&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-04-25 05:28:48&quot;,&quot;http_code&quot;:200}],&quot;broken&quot;:false,&quot;last_checked&quot;:{&quot;date&quot;:&quot;2026-04-25 05:28:48&quot;,&quot;http_code&quot;:200},&quot;process&quot;:&quot;done&quot;},{&quot;id&quot;:2477,&quot;href&quot;:&quot;http:\\\/\\\/www.seomofo.com\\\/experiments\\\/serp\\\/google-snippet-07.html&quot;,&quot;archived_href&quot;:&quot;http:\\\/\\\/web-wp.archive.org\\\/web\\\/20180814180336\\\/http:\\\/\\\/www.seomofo.com:80\\\/experiments\\\/serp\\\/google-snippet-07.html&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[{&quot;date&quot;:&quot;2025-11-19 02:36:55&quot;,&quot;http_code&quot;:503},{&quot;date&quot;:&quot;2026-04-25 05:28:48&quot;,&quot;http_code&quot;:503}],&quot;broken&quot;:false,&quot;last_checked&quot;:{&quot;date&quot;:&quot;2026-04-25 05:28:48&quot;,&quot;http_code&quot;:503},&quot;process&quot;:&quot;done&quot;},{&quot;id&quot;:2478,&quot;href&quot;:&quot;http:\\\/\\\/www.seomoz.org\\\/blog\\\/title-tags-is-70-characters-the-best-practice-whiteboard-friday&quot;,&quot;archived_href&quot;:&quot;http:\\\/\\\/web-wp.archive.org\\\/web\\\/20130511023127\\\/http:\\\/\\\/www.seomoz.org\\\/blog\\\/title-tags-is-70-characters-the-best-practice-whiteboard-friday&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[{&quot;date&quot;:&quot;2025-11-19 02:36:57&quot;,&quot;http_code&quot;:404}],&quot;broken&quot;:false,&quot;last_checked&quot;:{&quot;date&quot;:&quot;2025-11-19 02:36:57&quot;,&quot;http_code&quot;:404},&quot;process&quot;:&quot;done&quot;},{&quot;id&quot;:2479,&quot;href&quot;:&quot;http:\\\/\\\/www.slideshare.net\\\/ipullrank\\\/targeting-humans-by-michael-king&quot;,&quot;archived_href&quot;:&quot;http:\\\/\\\/web-wp.archive.org\\\/web\\\/20230205012703\\\/http:\\\/\\\/www.slideshare.net\\\/ipullrank\\\/targeting-humans-by-michael-king&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[{&quot;date&quot;:&quot;2025-11-19 02:36:59&quot;,&quot;http_code&quot;:206}],&quot;broken&quot;:false,&quot;last_checked&quot;:{&quot;date&quot;:&quot;2025-11-19 02:36:59&quot;,&quot;http_code&quot;:206},&quot;process&quot;:&quot;done&quot;},{&quot;id&quot;:2480,&quot;href&quot;:&quot;http:\\\/\\\/searchenginewatch.com\\\/article\\\/2241704\\\/Eric-Schmidt-Google-Will-Give-Higher-Rankings-to-Content-Tied-to-Verified-Profiles&quot;,&quot;archived_href&quot;:&quot;http:\\\/\\\/web-wp.archive.org\\\/web\\\/20141115030500\\\/http:\\\/\\\/searchenginewatch.com\\\/article\\\/2241704\\\/Eric-Schmidt-Google-Will-Give-Higher-Rankings-to-Content-Tied-to-Verified-Profiles&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[{&quot;date&quot;:&quot;2025-11-19 02:37:00&quot;,&quot;http_code&quot;:409}],&quot;broken&quot;:false,&quot;last_checked&quot;:{&quot;date&quot;:&quot;2025-11-19 02:37:00&quot;,&quot;http_code&quot;:409},&quot;process&quot;:&quot;done&quot;},{&quot;id&quot;:2481,&quot;href&quot;:&quot;http:\\\/\\\/support.google.com\\\/webmasters\\\/bin\\\/answer.py?hl=en&amp;answer=2539557&quot;,&quot;archived_href&quot;:&quot;&quot;,&quot;redirect_href&quot;:&quot;https:\\\/\\\/support.google.com\\\/webmasters\\\/?hl=en&quot;,&quot;checks&quot;:[],&quot;broken&quot;:false,&quot;last_checked&quot;:null,&quot;process&quot;:&quot;done&quot;},{&quot;id&quot;:2482,&quot;href&quot;:&quot;http:\\\/\\\/gmpg.org\\\/xfn&quot;,&quot;archived_href&quot;:&quot;http:\\\/\\\/web-wp.archive.org\\\/web\\\/20251011141128\\\/http:\\\/\\\/gmpg.org\\\/xfn\\\/&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[{&quot;date&quot;:&quot;2025-11-19 02:37:02&quot;,&quot;http_code&quot;:200}],&quot;broken&quot;:false,&quot;last_checked&quot;:{&quot;date&quot;:&quot;2025-11-19 02:37:02&quot;,&quot;http_code&quot;:200},&quot;process&quot;:&quot;done&quot;},{&quot;id&quot;:2483,&quot;href&quot;:&quot;http:\\\/\\\/developers.facebook.com\\\/docs\\\/opengraphprotocol&quot;,&quot;archived_href&quot;:&quot;&quot;,&quot;redirect_href&quot;:&quot;https:\\\/\\\/developers.facebook.com\\\/docs\\\/opengraphprotocol&quot;,&quot;checks&quot;:[],&quot;broken&quot;:false,&quot;last_checked&quot;:null,&quot;process&quot;:&quot;done&quot;},{&quot;id&quot;:2484,&quot;href&quot;:&quot;https:\\\/\\\/dev.twitter.com\\\/docs\\\/cards&quot;,&quot;archived_href&quot;:&quot;http:\\\/\\\/web-wp.archive.org\\\/web\\\/20140910020539\\\/https:\\\/\\\/dev.twitter.com\\\/docs\\\/cards&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[{&quot;date&quot;:&quot;2025-11-19 02:37:09&quot;,&quot;http_code&quot;:404}],&quot;broken&quot;:false,&quot;last_checked&quot;:{&quot;date&quot;:&quot;2025-11-19 02:37:09&quot;,&quot;http_code&quot;:404},&quot;process&quot;:&quot;done&quot;},{&quot;id&quot;:2485,&quot;href&quot;:&quot;http:\\\/\\\/www.protectiongateway.org&quot;,&quot;archived_href&quot;:&quot;http:\\\/\\\/web-wp.archive.org\\\/web\\\/20240412215217\\\/http:\\\/\\\/protectiongateway.org\\\/&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[{&quot;date&quot;:&quot;2025-11-19 02:37:10&quot;,&quot;http_code&quot;:404}],&quot;broken&quot;:false,&quot;last_checked&quot;:{&quot;date&quot;:&quot;2025-11-19 02:37:10&quot;,&quot;http_code&quot;:404},&quot;process&quot;:&quot;done&quot;},{&quot;id&quot;:2486,&quot;href&quot;:&quot;http:\\\/\\\/googlewebmastercentral.blogspot.com\\\/2009\\\/09\\\/google-does-not-use-keywords-meta-tag.html&quot;,&quot;archived_href&quot;:&quot;http:\\\/\\\/web-wp.archive.org\\\/web\\\/20160307044517\\\/https:\\\/\\\/googlewebmastercentral.blogspot.com\\\/2009\\\/09\\\/google-does-not-use-keywords-meta-tag.html&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[{&quot;date&quot;:&quot;2025-11-19 02:37:13&quot;,&quot;http_code&quot;:200}],&quot;broken&quot;:false,&quot;last_checked&quot;:{&quot;date&quot;:&quot;2025-11-19 02:37:13&quot;,&quot;http_code&quot;:200},&quot;process&quot;:&quot;done&quot;},{&quot;id&quot;:2487,&quot;href&quot;:&quot;http:\\\/\\\/searchengineland.com\\\/the-meta-keywords-tag-lives-at-bing-why-only-spammers-should-use-it-96874&quot;,&quot;archived_href&quot;:&quot;http:\\\/\\\/web-wp.archive.org\\\/web\\\/20250627215403\\\/https:\\\/\\\/searchengineland.com\\\/the-meta-keywords-tag-lives-at-bing-why-only-spammers-should-use-it-96874&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[{&quot;date&quot;:&quot;2025-11-19 02:37:17&quot;,&quot;http_code&quot;:206}],&quot;broken&quot;:false,&quot;last_checked&quot;:{&quot;date&quot;:&quot;2025-11-19 02:37:17&quot;,&quot;http_code&quot;:206},&quot;process&quot;:&quot;done&quot;},{&quot;id&quot;:2488,&quot;href&quot;:&quot;http:\\\/\\\/www.google.com\\\/cse&quot;,&quot;archived_href&quot;:&quot;&quot;,&quot;redirect_href&quot;:&quot;https:\\\/\\\/cse.google.com\\\/cse&quot;,&quot;checks&quot;:[],&quot;broken&quot;:false,&quot;last_checked&quot;:null,&quot;process&quot;:&quot;done&quot;},{&quot;id&quot;:2489,&quot;href&quot;:&quot;http:\\\/\\\/www.bing.com\\\/community\\\/site_blogs\\\/b\\\/webmaster\\\/archive\\\/2012\\\/01\\\/26\\\/moving-content-think-301-not-rel-canonical.aspx&quot;,&quot;archived_href&quot;:&quot;http:\\\/\\\/web-wp.archive.org\\\/web\\\/20130218095521\\\/http:\\\/\\\/www.bing.com:80\\\/community\\\/site_blogs\\\/b\\\/webmaster\\\/archive\\\/2012\\\/01\\\/26\\\/moving-content-think-301-not-rel-canonical.aspx?&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[{&quot;date&quot;:&quot;2025-11-19 02:38:02&quot;,&quot;http_code&quot;:503}],&quot;broken&quot;:false,&quot;last_checked&quot;:{&quot;date&quot;:&quot;2025-11-19 02:38:02&quot;,&quot;http_code&quot;:503},&quot;process&quot;:&quot;done&quot;},{&quot;id&quot;:2490,&quot;href&quot;:&quot;http:\\\/\\\/www.google.com\\\/webmasters\\\/tools\\\/richsnippets&quot;,&quot;archived_href&quot;:&quot;http:\\\/\\\/web-wp.archive.org\\\/web\\\/20150219214340\\\/http:\\\/\\\/www.google.com:80\\\/webmasters\\\/tools\\\/richsnippets?&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[{&quot;date&quot;:&quot;2025-11-19 02:38:05&quot;,&quot;http_code&quot;:200}],&quot;broken&quot;:false,&quot;last_checked&quot;:{&quot;date&quot;:&quot;2025-11-19 02:38:05&quot;,&quot;http_code&quot;:200},&quot;process&quot;:&quot;done&quot;}]'><\/div>\n<p><em>The definitive guide to Search and Social Meta Tags you should be using in 2013. No fluff, no wasted code, just what you need to use.<\/em><\/p>\n<p>Let\u2019s get back to basics. If I\u2019m to be honest, flashbacks of arguments with copywriters in ad agencies turn me off to the discussion of metadata. However the reality of the situation is that as<span class=\"Apple-converted-space\">\u00a0<\/span><a href=\"https:\/\/web.archive.org\/web\/20170508021100\/https:\/\/www.stonetemple.com\/graph-search-social-search-with-bings-stefan-weitz\/\" target=\"_blank\" rel=\"nofollow noopener\">Search and Social continue to rapidly converge<\/a>, it is us SEOs that are left to pick up the technical end of the stick and metadata continues to land on our plate.<\/p>\n<p>The most important function of metadata is not the ability to influence rankings, but its ability to encourage your content to make the best first impression possible. The Big 3 social networks all allow marketers the ability to provide metadata specific to the channel and therein lies the opportunity to provided titles, descriptions and pictures that resonate directly with audience in a given channel.<\/p>\n<h2>Adoption of New Metadata<\/h2>\n<p>The <a href=\"http:\/\/commoncrawl.org\/\" target=\"_blank\" rel=\"nofollow noopener\">Common Crawl<\/a>, which is an incredible resource that all SEOs should be at least mindful of, has developed a microsite called the <a href=\"http:\/\/webdatacommons.org\/\" target=\"_blank\" rel=\"nofollow noopener\">Web Data Commons<\/a>where they identify trends extracted from the Common Crawl corpus.<a href=\"http:\/\/www.schema.org\/\" target=\"_blank\" rel=\"nofollow noopener\">Schema.org<\/a>, the new vocabulary that search engines have forced us to learn without providing too much immediate benefit, appeared in<span class=\"Apple-converted-space\">\u00a0<\/span><strong>43.05%<\/strong><span class=\"Apple-converted-space\">\u00a0<\/span>of the<span class=\"Apple-converted-space\">\u00a0<\/span><strong>1,811,471,956 typed entities<\/strong><span class=\"Apple-converted-space\">\u00a0<\/span>that appeared in the<span class=\"Apple-converted-space\">\u00a0<\/span><strong>3,005,629,093 URLs<\/strong><span class=\"Apple-converted-space\">\u00a0<\/span>on the<strong>40,600,000 domains<\/strong><span class=\"Apple-converted-space\">\u00a0<\/span>that make up the August 2012 Common Crawl Corpus. As you might imagine the highest occurring microformat types being used are by far<span class=\"Apple-converted-space\">\u00a0<\/span><a href=\"http:\/\/schema.org\/VideoObject\" target=\"_blank\" rel=\"nofollow noopener\">VideoObject<\/a><span class=\"Apple-converted-space\">\u00a0<\/span>(Schema.org) and<span class=\"Apple-converted-space\">\u00a0<\/span><a href=\"https:\/\/web.archive.org\/web\/20160120180523\/http:\/\/www.data-vocabulary.org\/Breadcrumb\/\" target=\"_blank\" rel=\"nofollow noopener\">Breadcrumb<\/a><span class=\"Apple-converted-space\">\u00a0<\/span>(RDFa). This makes complete sense because those are the two that have the most direct value in the SERPs.<\/p>\n<p>When compared to the 2010 Corpus, RDFa was of course the most popular, but in 2012 Schema.org came with a vengeance quickly closing the gap. You might think it more reasonable to use RDFa rather than Schema.org, but with the search engines pushing it you can expect a higher reward from Schema.org. So it\u2019s a good time to embrace it.<\/p>\n<p>Now on to the list!<\/p>\n<h2>The Usual Searchspects<\/h2>\n<p>While Google keeps messing around with our tried and true understanding of the title and meta description they are still the most important meta tags for an SEO to prepare. Obviously, the on-page content is key, but if we can\u2019t get them to click through then what is the point? In an upcoming post on the<span class=\"Apple-converted-space\">\u00a0<\/span><a href=\"https:\/\/web.archive.org\/web\/20210725123312\/https:\/\/www.iacquire.com\/blog\/the-poetry-of-seo\" target=\"_blank\" rel=\"nofollow noopener\">Poetry of SEO<\/a>, Devin Asaro will talk about how to approach this copy so that it is engaging and elegant and mimics ad copy. For the time being let\u2019s just dive into the usual searchspects.<\/p>\n<ol>\n<li>\n<div><strong>Page Title<span class=\"Apple-converted-space\">\u00a0<\/span><\/strong>\u2013<strong><br \/>\n<\/strong>Long regarded as the<span class=\"Apple-converted-space\">\u00a0<\/span><a href=\"http:\/\/www.seomoz.org\/article\/search-ranking-factors\" target=\"_blank\" rel=\"nofollow noopener\">most important on-page factor<\/a>, the title tag has<span class=\"Apple-converted-space\">\u00a0<\/span><a href=\"http:\/\/www.theopenalgorithm.com\/correlation-data\/on-page-factors\/\" target=\"_blank\" rel=\"nofollow noopener\">recently taken a lot of scrutiny<\/a>. A recent post has determined that<span class=\"Apple-converted-space\">\u00a0<\/span><a href=\"http:\/\/www.seomofo.com\/experiments\/serp\/google-snippet-07.html\" target=\"_blank\" rel=\"nofollow noopener\">page titles aren\u2019t limited to 70 characters, but rather pixel-width<\/a>. Also a little further back<span class=\"Apple-converted-space\">\u00a0<\/span><a href=\"http:\/\/www.seomoz.org\/blog\/title-tags-is-70-characters-the-best-practice-whiteboard-friday\" target=\"_blank\" rel=\"nofollow noopener\">Cyrus Shepard tested titles longer than 70 characters<\/a><span class=\"Apple-converted-space\">\u00a0<\/span>to see what Google would do. In the wild I\u2019ve seen extremely long titles are oftentimes chopped down or rewritten algorithmically to display the most relevant text to a query.<\/div>\n<p>Unless you want to measure the pixel-width of your titles and hope that Google shows the right thing, your best bet is to make page titles as keyword-relevant as possible and up to 70 characters. I honestly can\u2019t think of a case where I\u2019ve left something up to Google and they did a better job than I thought I could.<\/p>\n<p><em>Format:<br \/>\n<\/em><\/p>\n<p><span style=\"font-family: 'Courier New';\">&lt;title&gt;Up to 70 Characters of Keyword-relevant text here&lt;\/title&gt;<br \/>\n<\/span><\/li>\n<li>\n<div><strong>Meta Description<\/strong><span class=\"Apple-converted-space\">\u00a0<\/span>\u2013 If your webpage were a commercial, this would be its slogan. In our upcoming search behavior study in cooperation with SurveyMonkey we\u2019ve found that 43.2% of people click on a given result due to the meta description. Gone are the days of meta descriptions that listed keywords and just said the \u201cOfficial site of\u2026\u201d and the main purpose of this text is to draw the user in, let them know what to expect if they click and convince them to do so with a strong call to action. The kicker is you get 155 characters to make it happen; think of it as like writing a tweet, but with 15 extra characters.<\/div>\n<p><em>Format:<br \/>\n<\/em><\/p>\n<p><span style=\"font-family: 'Courier New';\">&lt;meta name=\u201ddescription\u201d content=\u201d155 characters of message matching text with a call to action goes here\u201d&gt;<br \/>\n<\/span><\/li>\n<li>\n<div><strong>Authorship Markup<\/strong><span class=\"Apple-converted-space\">\u00a0<\/span>\u2013 As I predicted at<span class=\"Apple-converted-space\">\u00a0<\/span><a href=\"http:\/\/www.slideshare.net\/ipullrank\/targeting-humans-by-michael-king\" target=\"_blank\" rel=\"nofollow noopener\">SearchLove NYC in November 2011<\/a>, and<span class=\"Apple-converted-space\">\u00a0<\/span><a href=\"http:\/\/searchenginewatch.com\/article\/2241704\/Eric-Schmidt-Google-Will-Give-Higher-Rankings-to-Content-Tied-to-Verified-Profiles\" target=\"_blank\" rel=\"nofollow noopener\">has been verified by Eric Schmidt<\/a>, Google is going to rank content that is connected to authors that they deem to be reliable sources over content that is not. A cool visible incentive is that you get name and your pretty picture in the SERPs if you\u2019re an author.<\/div>\n<p><img decoding=\"async\" src=\"https:\/\/web.archive.org\/web\/20200519233315\/http:\/\/www.iacquire.com\/wp-content\/uploads\/2013\/02\/022113_1836_18MetaTagsE1.png\" alt=\"\" \/><\/p>\n<p>If you\u2019re a publisher your posts start appearing in the right rail of the SERPs.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/web.archive.org\/web\/20200519233314\/http:\/\/www.iacquire.com\/wp-content\/uploads\/2013\/02\/022113_1836_18MetaTagsE2.png\" alt=\"\" \/><\/li>\n<\/ol>\n<p>Now let\u2019s look at the metatags that make the magic happen!<\/p>\n<ul>\n<li>\n<div><strong>Rel-Author<\/strong>\u2013 This is a meta tag that can be implemented that specifies who the author of a piece of content is and uses Google+ to identify them. Initially Google rolled this out as just a tag that you place in the &lt;head&gt; of the code, but ultimately they would realize it\u2019s not realistic that authors will have that type of control over the page and expanded to a more modular form.Format:For the version that goes in the<span class=\"Apple-converted-space\">\u00a0<\/span><span style=\"font-family: 'Courier New';\">&lt;head&gt;<\/span><span class=\"Apple-converted-space\">\u00a0<\/span>tag, you use the following:<br \/>\n<span style=\"font-family: 'Courier New';\">&lt;link rel=\u201dauthor\u201d href=\u201dhttps:\/\/plus.google.com\/[YOUR PERSONAL G+ PROFILE HERE]\u201c\/&gt;<br \/>\n<\/span><\/div>\n<p>For the more modular version you would emulate XFN\u2019s rel-me and place the link directly on the page. I\u2019ve got to admit this is a great link building strategy.<\/p>\n<p><span style=\"font-family: 'Courier New';\">&lt;a href=\u201d[profile_url]?rel=author\u201d&gt;Google&lt;\/a&gt;<br \/>\n<\/span><\/p>\n<p>If you use this method you will have to take the second step in verification by linking to your content from your Google+ profile. For more information<span class=\"Apple-converted-space\">\u00a0<\/span><a href=\"http:\/\/support.google.com\/webmasters\/bin\/answer.py?hl=en&amp;answer=2539557\" target=\"_blank\" rel=\"nofollow noopener\">see Google\u2019s explanation<\/a>.<\/li>\n<li>\n<div><strong>Rel-Me<\/strong><span class=\"Apple-converted-space\">\u00a0<\/span>\u2013 Rel-me is just the<span class=\"Apple-converted-space\">\u00a0<\/span><a href=\"http:\/\/gmpg.org\/xfn\/\" target=\"_blank\" rel=\"nofollow noopener\">XFN<\/a>version of rel-author. You simply place the meta tag on a link back to your Google+ profile.Format:<\/div>\n<p><span style=\"font-family: 'Courier New';\">&lt;a href=\u201dhttps:\/\/plus.google.com\/[YOUR PERSONAL G+ PROFILE NUMBER]\u201d rel=\u201dme\u201d&gt;Me on Google+&lt;\/a&gt;<br \/>\n<\/span><\/li>\n<li><strong>Rel-Publisher \u2013<\/strong>Rel-publisher is for business entities to claim ownership of their content. This can be used in context with rel-author or in place of it, but you should be pointing to a business profile on Google+ rather than an individuals.Format:<span style=\"font-family: 'Courier New';\">&lt;link rel=\u201dpublisher\u201d href=\u201dhttps:\/\/plus.google.com\/[YOUR BUSINESS G+ PROFILE HERE]\u201c\/&gt;<\/span><\/li>\n<\/ul>\n<p>Don\u2019t be late to the authorship markup party as it would not be surprising to see Google wipe out the visibility of content simply because there are no verifiable authors connected to it.<\/p>\n<h2>Social Meta Tags<\/h2>\n<p>Social Media is obviously a great place for content discovery, but oftentimes the meta data created for Search is not enough to encourage people to click through therefore it is best to use the meta tags each social platform provides. These metatags are not about keyword stuffing at all, but rather grabbing people\u2019s attention and getting them to click. We all know that the users of Google+ are primarily tech people, users on Facebook are busy stalking their ex-girlfriends and Twitter users are bombarded with timelines moving at the speed of thought. Let\u2019s talk about the channel-specific metadata options.<\/p>\n<h3>OpenGraph tags<\/h3>\n<p>Facebook\u2019s OpenGraph allows you to specify metadata to optimize how your content appears in a user\u2019s timeline. The added benefit of using this data is that by creating an \u201cEdge\u201d in Facebook you can obtain some fantastic data about the users checking out your content via Facebook Insights. If you don\u2019t use Open Graph tags Facebook will default to standard metadata.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/web.archive.org\/web\/20200519233319\/http:\/\/www.iacquire.com\/wp-content\/uploads\/2013\/02\/022113_1836_18MetaTagsE3.png\" alt=\"\" \/><\/p>\n<ol>\n<li><strong>og:title \u2013<\/strong>This is the title of the piece of content. You should use this as a headline that will appeal to the Facebook audience. It is completely ok to use a different title than the one on the actual site as long as the message is ultimately the same. You have 95 characters to work with.Format:<br \/>\n<span style=\"font-family: 'Courier New';\">&lt;meta property=\u201dog:title\u201d content=\u201diAcquire\u2019s awesome blog\u201d\/&gt;<\/span><\/li>\n<li><strong>og:type \u2013<\/strong><span class=\"Apple-converted-space\">\u00a0<\/span>This is the type of object your piece of content is. For your purposes it will usually be<span class=\"Apple-converted-space\">\u00a0<\/span><span style=\"font-family: 'Courier New';\">blog<\/span>,<span class=\"Apple-converted-space\">\u00a0<\/span><span style=\"font-family: 'Courier New';\">website<\/span><span class=\"Apple-converted-space\">\u00a0<\/span>or<span style=\"font-family: 'Courier New';\">article<\/span>, but if you want to get fancy<span class=\"Apple-converted-space\">\u00a0<\/span><a href=\"http:\/\/developers.facebook.com\/docs\/opengraphprotocol\/\" target=\"_blank\" rel=\"nofollow noopener\">Facebook provides a complete list<\/a>.Format:<br \/>\n<span style=\"font-family: 'Courier New';\">&lt;meta property=\u201dog:type\u201d content=\u201darticle\u201d\/&gt;<\/span><\/li>\n<li>\n<div><strong>og:image &#8211;<\/strong>This is the image that Facebook will show in the screenshot of the content. Be sure to specify a square image to ensure the best visibility in a user\u2019s timeline. If you don\u2019t specify an image at all you are left to the mercy of the user to pick which image represents your content based on what Facebook can scrape. That is typically not the way to ensure the best first impression.Format:<br \/>\n<span style=\"font-family: 'Courier New';\">&lt;meta property=\u201dog:image\u201d content=\u201dhttp:\/\/www.iacquire.com\/some-thumbnail.jpg\u201d\/&gt;<\/span><\/div>\n<div><span style=\"font-family: 'Courier New';\">\u00a0<\/span><\/div>\n<\/li>\n<li>\n<div><strong>og:url<\/strong>\u2013 This is simply the URL of the page (or edge). You should specify this especially if you have duplicate content issues to make sure the value of the edge in Facebook is consolidated into one URL.Format:<br \/>\n<span style=\"font-family: 'Courier New';\">&lt;meta property=\u201dog:url\u201d content=\u201dhttp:\/\/blog.iacquire.com\u201d\/&gt;<\/span><\/div>\n<div><span style=\"font-family: 'Courier New';\">\u00a0<\/span><\/div>\n<\/li>\n<li>\n<div><strong>og:description &#8211;<\/strong>This is the description Facebook will show in the screenshot of the piece of content. Just like the standard meta description it should be catchy and contain a call to action, but in this case you have nearly twice the number of characters to work with. Make sure this too speaks to the Facebook audience. You have to 297 characters to make it happen.<em>Format:<\/em><\/div>\n<p><span style=\"font-family: 'Courier New';\">&lt;meta property=\u201dog:description\u201d content=\u201dStop hitting refresh on your ex-girlfriend\u2019s Facebook page? You should check out the iAcquire blog and learn something instead\u201d\/&gt;<br \/>\n<\/span><\/li>\n<li>fb:admins \u2013 This metatag is critical for getting access to the wealth of data made available via Facebook Insights. You simply have to specify the Facebook User IDs in the metadata of those users you want to have access. For more information on Facebook Insights<span class=\"Apple-converted-space\">\u00a0<\/span><a href=\"https:\/\/web.archive.org\/web\/20140909122434\/https:\/\/developers.facebook.com\/docs\/insights\" target=\"_blank\" rel=\"nofollow noopener\">see the documentation<\/a>.<em>Format:<\/em><br \/>\n<span style=\"font-family: 'Courier New';\">&lt;meta property=\u201dfb:admins\u201d content=\u201dUSER_ID\u201d\/&gt;<br \/>\n<\/span><\/li>\n<\/ol>\n<p>Due to its overwhelming adoption, the other social networks will all default to Open Graph Meta tags if there are no other meta tags present. However, as I mentioned earlier in this discussion, to only prepare one set of metadata is to ignore the ability to speak to the different people in the different channels. Understanding that Google+ is mostly tech users, Facebook\u2019s audience is far more varied and Twitter\u2019s audience is often dealing with content flying by at the speed of thought \u2013 why not account for that with your metadata?<\/p>\n<p>For more information see the<span class=\"Apple-converted-space\">\u00a0<\/span><a href=\"http:\/\/developers.facebook.com\/docs\/opengraphprotocol\/\" target=\"_blank\" rel=\"nofollow noopener\">Open Graph Protocol documentation<\/a>.<\/p>\n<h3>Twitter Cards<\/h3>\n<p>Twitter Cards are simply Twitter\u2019s answer to the Open Graph Protocol and you might have noticed them in the wild, but here\u2019s a screenshot from<span class=\"Apple-converted-space\">\u00a0<\/span><a href=\"https:\/\/dev.twitter.com\/docs\/cards\" target=\"_blank\" rel=\"nofollow noopener\">Twitter\u2019s documentation<\/a>.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/web.archive.org\/web\/20200519233320\/http:\/\/www.iacquire.com\/wp-content\/uploads\/2013\/02\/022113_1836_18MetaTagsE4.png\" alt=\"\" \/><\/p>\n<p>The added benefit is making your content stand out in the otherwise chaotic Twitter timeline and ultimately bringing back more people. Also, it has long been thought that many users will retweet an article without actually reading it, using Twitter Cards as advertisements will help facilitate resharing of content as well. Most of these tags mirror what you\u2019ve just read about Facebook Open Graph so I\u2019ll be brief.<\/p>\n<ol>\n<li><strong>twitter:card<\/strong>\u2013 This is the card type. Your options are summary, photo or player. Twitter will default to \u201csummary\u201d if it is not specified.Format:<br \/>\n<span style=\"font-family: 'Courier New';\">&lt;meta name=\u201dtwitter:card\u201d content=\u201dsummary\u201d&gt;<br \/>\n<\/span><\/li>\n<li><strong>twitter:url<\/strong>&#8211; This is the URL of the content.Format:<br \/>\n<span style=\"font-family: 'Courier New';\">&lt;meta name=\u201dtwitter:url\u201d content=\u201dhttp:\/\/www.nytimes.com\/2012\/02\/19\/arts\/music\/amid-police-presence-fans-congregate-for-whitney-houstons-funeral-in-newark.html\u201d&gt;<br \/>\n<\/span><\/li>\n<li><strong>twitter:title<\/strong>\u2013This is the title of the content to be shared and should be limited to 70 characters after which Twitter will truncate. Again, go for headlines instead of keywords.Format:<br \/>\n<span style=\"font-family: 'Courier New';\">&lt;meta name=\u201dtwitter:title\u201d content=\u201dParade of Fans for Houston\u2019s Funeral\u201d&gt;<br \/>\n<\/span><\/li>\n<li><strong>twitter:description<\/strong>\u2013 This is the description of the content to be shared and should be limited to 200 characters after which Twitter will truncate. Again, go for engaging text, you have more opportunity here than the actual tweet does.Format:<br \/>\n<span style=\"font-family: 'Courier New';\">&lt;meta name=\u201dtwitter:description\u201d content=\u201dNEWARK \u2013 The guest list and parade of limousines with celebrities emerging from them seemed more suited to a red carpet event in Hollywood or New York than than a gritty stretch of Sussex Avenue near the former site of the James M. Baxter Terrace public housing project here.\u201d&gt;<br \/>\n<\/span><\/li>\n<li><strong>twitter:image<\/strong><span class=\"Apple-converted-space\">\u00a0<\/span>\u2013 This is the image that will be displayed on the Twitter Card and it should be a square image no smaller than 60\u00d760 pixels.<br \/>\n<span style=\"font-family: 'Courier New';\">&lt;meta name=\u201dtwitter:image\u201d content=\u201dhttp:\/\/graphics8.nytimes.com\/images\/2012\/02\/19\/us\/19whitney-span\/19whitney-span-articleLarge.jpg\u201d&gt;<\/span><\/li>\n<\/ol>\n<p>There are more optional twitter card meta tags such as site and creator which specify the twitter handles of the site and the author of responsible for the content, but they are not required for the content to make a good first impression so I have omitted them. For more information see the<span class=\"Apple-converted-space\">\u00a0<\/span><a href=\"https:\/\/dev.twitter.com\/docs\/cards\" target=\"_blank\" rel=\"nofollow noopener\">Twitter Card documentation<\/a>.<\/p>\n<h3>Schema.Org (for Google+)<\/h3>\n<p>Until recently, I hadn\u2019t realized that while Google+ will default to standard metadata or Facebook Open Graph tags, the platform also gives webmasters the ability to specify metadata specifically for Google+ using Schema.org. The beauty of it is since it\u2019s Schema.org you can use it on nearly any HTML tag on content that is already on the page.<\/p>\n<ol>\n<li><span style=\"color: #000000;\"><span style=\"font-family: 'Courier New';\">Itemscope=\u201d[pageType]\u201c<\/span><span class=\"Apple-converted-space\">\u00a0<\/span><\/span>\u2013 where<span style=\"color: #000000;\"><span class=\"Apple-converted-space\">\u00a0<\/span><span style=\"font-family: 'Courier New';\">[pageType]<\/span><\/span>is Article, Blog, Book, Event, LocalBusiness, Organization, Person, Product or Review.<\/li>\n<li><span style=\"font-family: 'Courier New';\"><span style=\"color: #000000;\">itemprop=\u201dname\u201d<\/span><\/span>\u2013 This acts as the title attribute of the rich snippet and should be limited to 140 characters.<\/li>\n<li><span style=\"font-family: 'Courier New';\"><span style=\"color: #000000;\">itemprop=\u201ddescription\u201d<\/span><\/span>\u2013 This is the description of the rich snippet and should be limited to 185 characters<\/li>\n<li><span style=\"font-family: 'Courier New';\"><span style=\"color: #000000;\">itemprop=\u201dimage<\/span><\/span>\u201d This is the image of the rich snippet with an optimal size is 180 x 120. Google+ will shrink this image, but if it is too small it will not be displayed.<\/li>\n<\/ol>\n<p><em><span style=\"color: #000000;\">Format:<br \/>\n<\/span><\/em><\/p>\n<p>While all the other types of metadata go in the<span style=\"color: #000000;\"><span class=\"Apple-converted-space\">\u00a0<\/span><span style=\"font-family: 'Courier New';\">&lt;head&gt;<\/span><span class=\"Apple-converted-space\">\u00a0<\/span><\/span>section of the code, this code will potentially live in various places <a href=\"http:\/\/www.protectiongateway.org\/\" title=\"protectiongateway.org\" style=\"text-decoration:none;color:#333;\">protectiongateway.org<\/a> throughout the website. Here\u2019s an example (<a href=\"https:\/\/web.archive.org\/web\/20130117015514\/https:\/\/developers.google.com\/+\/plugins\/snippet\/\" target=\"_blank\" rel=\"nofollow noopener\">from Google<\/a>) of how it could be employed.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/web.archive.org\/web\/20200519233312\/http:\/\/www.iacquire.com\/wp-content\/uploads\/2013\/02\/022113_1836_18MetaTagsE5.png\" alt=\"\" \/><span style=\"color: #007000; font-family: 'Courier New'; font-size: 10pt;\"><br \/>\n<\/span><\/p>\n<p>Google+ looks for metadata in the following order: Schema.org &gt; Facebook OpenGraph &gt; Standard Metadata &gt; Best Guess from Scraping. See the<span class=\"Apple-converted-space\">\u00a0<\/span><a href=\"https:\/\/web.archive.org\/web\/20130117015514\/https:\/\/developers.google.com\/+\/plugins\/snippet\/\" target=\"_blank\" rel=\"nofollow noopener\">Google+ Snippet Documentation<\/a><span class=\"Apple-converted-space\">\u00a0<\/span>for more information.<\/p>\n<h2>So\u2026where\u2019s the Meta Keywords?<\/h2>\n<p>I must admit that the discussion of meta keywords is a pet peeve of mine that I rank up there with people saying \u201cSEO Optimization\u201d or \u201cATM Machines,\u201d but since it comes up so often with clients I figured that it\u2019s worth mentioning here. The Meta Keywords is of no positive value to any major Search Engine<span class=\"Apple-converted-space\">\u00a0<\/span><a href=\"http:\/\/googlewebmastercentral.blogspot.com\/2009\/09\/google-does-not-use-keywords-meta-tag.html\" target=\"_blank\" rel=\"nofollow noopener\">especially not Google<\/a><span class=\"Apple-converted-space\">\u00a0<\/span>(check the link out, they said it officially in 2009).<span class=\"Apple-converted-space\">\u00a0<\/span><a href=\"http:\/\/searchengineland.com\/the-meta-keywords-tag-lives-at-bing-why-only-spammers-should-use-it-96874\" target=\"_blank\" rel=\"nofollow noopener\">Bing uses them to determine if you are spamming or not<\/a>, but beyond that the only reason a page should have meta keywords is if the internal search engine requires them. If that\u2019s the case however I would suggest you either consider a new Content Management System or lean on<span class=\"Apple-converted-space\">\u00a0<\/span><a href=\"http:\/\/www.google.com\/cse\/\" target=\"_blank\" rel=\"nofollow noopener\">Google\u2019s custom search<\/a>, after all it\u2019s free.<\/p>\n<h2>\u2026And Rel-canonical?<\/h2>\n<p>Sure rel-canonical is incredibly important, but is only needed when you have duplicate content issues or you\u2019re looking to move the link equity from one page to another. Therefore it\u2019s not needed on every page on the web and if you\u2019re a small part of the population that cares about Bing,<span class=\"Apple-converted-space\">\u00a0<\/span><a href=\"http:\/\/www.bing.com\/community\/site_blogs\/b\/webmaster\/archive\/2012\/01\/26\/moving-content-think-301-not-rel-canonical.aspx\" target=\"_blank\" rel=\"nofollow noopener\">they don\u2019t really believe in it<\/a>.<\/p>\n<h2>Some Parting Gifts (Bookmarklets)<\/h2>\n<p>Unfortunately, tools such as the Mozbar and Screaming Frog currently do not scrape for Social Metadata so I\u2019ve developed some bookmarklets to help with the cause.<span class=\"Apple-converted-space\">\u00a0<\/span><del>Just drag the following links to your bookmark bar and you should be good to go.<\/del>\u00a0Wordpress is giving me troubles with the bookmarklets so just create a new bookmark and copy and paste the following code into the Location or URL field.<\/p>\n<ul>\n<li><strong>Open Graph Helper<\/strong>\n<pre style=\"margin: 0px 0px 9px; padding: 8.5px; border-radius: 2px; border: 1px solid rgba(0, 0, 0, 0.14902); color: #545454; line-height: 18px; font-family: Monaco, Menlo, Consolas, 'Courier New', monospace; font-size: 11px; display: block; white-space: pre-wrap; -ms-word-break: break-all; -ms-word-wrap: break-word; background-color: #f5f5f5;\"><code style=\"padding: 0px; border-radius: 4px; border: 0px currentColor; color: inherit; font-family: Monaco, Menlo, Consolas, 'Courier New', monospace; font-size: 10px; white-space: pre-wrap; background-color: transparent;\">javascript: (function () { function d() { window.alert(\"Sorry, the report is unable to run.\") } var a = document.createElement(\"script\"); a.setAttribute(\"src\", \"http:\/\/ajax.googleapis.com\/ajax\/libs\/jquery\/1.6.2\/jquery.min.js\"); a.setAttribute(\"id\", \"iprReportQuery\"); document.getElementsByTagName(\"head\")[0].appendChild(a); var b = 0; var c = setInterval(function () { var a = document.getElementById(\"iprReportQuery\"); window.console.log(a); var e = typeof a == \"undefined\"; if (!e) { var f = jQuery.noConflict(true); var g = typeof f == \"undefined\"; window.console.log(f); if (!g) { clearInterval(c); window.console.log(\"jQuery \" + f.fn.jquery + \" has been injected.\"); f(document).ready(function (a) { var description = a('meta[property|=\"og:description\"]').attr('content') || ''; console.log('description is ' + description); var title = a('meta[property|=\"og:title\"]').attr('content') || ''; console.log('title is ' + title); var image = a('meta[property|=\"og:image\"]').attr('content') || ''; console.log('image is ' + image); var url = a('meta[property|=\"og:url\"]').attr('content') || ''; console.log('url is ' + url); var qStr = encodeURI( \"description=\" + description + \"&amp;title=\" + title + \"&amp;image=\" + image + \"&amp;url=\" + url); var e = \"http:\/\/www.ipullrank.com\/tools\/og-parse.php?\" + qStr; window.console.log(e); var g = '<\/code><\/pre>\n<div id=\"reportWindow\">\n<div id=\"reportFrame\"><a id=\"iprCloseMe\"><\/a>Close This Window<\/div>\n<\/div>\n<p><code style=\"padding: 0px; border-radius: 4px; border: 0px currentColor; color: inherit; font-family: Monaco, Menlo, Consolas, 'Courier New', monospace; font-size: 10px; white-space: pre-wrap; background-color: transparent;\">'; f(\"body\").append(g); f(\"#iprCloseMe\").bind(\"click\", function () { f(\"#reportWindow\").fadeOut(\"slow\") }); f(\"#reportWindow\").fadeIn(\"slow\") }); return }++b; if (b == 10) { clearInterval(c); window.console.log(\"Sorry, unable to inject jQuery now.\"); d() } } }, 500) })()<\/code><\/li>\n<li><strong>Twitter Card Helper<\/strong>\n<pre style=\"margin: 0px 0px 9px; padding: 8.5px; border-radius: 2px; border: 1px solid rgba(0, 0, 0, 0.14902); color: #545454; line-height: 18px; font-family: Monaco, Menlo, Consolas, 'Courier New', monospace; font-size: 11px; display: block; white-space: pre-wrap; -ms-word-break: break-all; -ms-word-wrap: break-word; background-color: #f5f5f5;\"><code style=\"padding: 0px; border-radius: 4px; border: 0px currentColor; color: inherit; font-family: Monaco, Menlo, Consolas, 'Courier New', monospace; font-size: 10px; white-space: pre-wrap; background-color: transparent;\">\njavascript: (function () { function d() { window.alert(\"Sorry, the report is unable to run.\") } var a = document.createElement(\"script\"); a.setAttribute(\"src\", \"\/\/ajax.googleapis.com\/ajax\/libs\/jquery\/1.8.3\/jquery.min.js\"); a.setAttribute(\"id\", \"iprReportQuery\"); document.getElementsByTagName(\"head\")[0].appendChild(a); var b = 0; var c = setInterval(function () { var a = document.getElementById(\"iprReportQuery\"); window.console.log(a); var e = typeof a == \"undefined\"; if (!e) { var f = jQuery.noConflict(true); var g = typeof f == \"undefined\"; window.console.log(f); if (!g) { clearInterval(c); window.console.log(\"jQuery \" + f.fn.jquery + \" has been injected.\"); f(document).ready(function (a) { var description = a(\n<\/code><\/pre>\n<\/li>\n<\/ul>\n<p>Also you can use <a href=\"http:\/\/www.google.com\/webmasters\/tools\/richsnippets\" target=\"_blank\" rel=\"nofollow noopener\">Google\u2019s own Structured Data Testing Tool<\/a> for checking your Schema.org data.<\/p>\n<p><a href=\"https:\/\/web.archive.org\/web\/20210725162202\/https:\/\/www.iacquire.com\/blog\/18-meta-tags-every-webpage-should-have-in-2013\" target=\"_blank\" rel=\"nofollow noopener\"><em>comments from iAcquire<\/em><\/a><\/p>\n<ul>\n<li>A bit of a side road but it&#8217;s wise to use Google Tag Manager to affect lower page load times.<\/li>\n<li><a href=\"https:\/\/web.archive.org\/web\/20230206021807\/http:\/\/groovymeta.com\/\" target=\"_blank\" rel=\"nofollow noopener\">meta generator<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The definitive guide to Search and Social Meta Tags you should be using in 2013. No fluff, no wasted code, just what you need to use. Let\u2019s get back to basics. If I\u2019m to be honest, flashbacks of arguments with &hellip; <a href=\"https:\/\/hellbach.us\/blog\/tech\/dev\/18-meta-tags-every-webpage-2013\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[59,58],"class_list":["post-1614","post","type-post","status-publish","format-standard","hentry","category-dev","tag-code","tag-meta"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>18 Meta Tags Every Webpage Should Have in 2013 - Hellbach blog<\/title>\n<meta name=\"description\" content=\"The definitive guide to Search and Social Meta Tags you should be using in 2013. No fluff, no wasted code, just what you need to use.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hellbach.us\/blog\/tech\/dev\/18-meta-tags-every-webpage-2013\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"18 Meta Tags Every Webpage Should Have in 2013\" \/>\n<meta property=\"og:description\" content=\"The definitive guide to Search and Social Meta Tags you should be using in 2013. No fluff, no wasted code, just what you need to use.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hellbach.us\/blog\/tech\/dev\/18-meta-tags-every-webpage-2013\/\" \/>\n<meta property=\"og:site_name\" content=\"Hellbach blog\" \/>\n<meta property=\"article:published_time\" content=\"2015-02-18T08:46:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-19T10:17:15+00:00\" \/>\n<meta name=\"author\" content=\"alex\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"18 Meta Tags Every Webpage Should Have in 2013\" \/>\n<meta name=\"twitter:description\" content=\"The definitive guide to Search and Social Meta Tags you should be using in 2013. No fluff, no wasted code, just what you need to use.\" \/>\n<meta name=\"twitter:image\" content=\"http:\/\/www.iacquire.com\/wp-content\/uploads\/2013\/02\/8-29-2013-5-29-14-PM.png\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"alex\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/hellbach.us\/blog\/tech\/dev\/18-meta-tags-every-webpage-2013\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/hellbach.us\/blog\/tech\/dev\/18-meta-tags-every-webpage-2013\/\"},\"author\":{\"name\":\"alex\",\"@id\":\"https:\/\/hellbach.us\/blog\/#\/schema\/person\/9bf1a63e253268c42a6e9db64611c507\"},\"headline\":\"18 Meta Tags Every Webpage Should Have in 2013\",\"datePublished\":\"2015-02-18T08:46:57+00:00\",\"dateModified\":\"2024-03-19T10:17:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/hellbach.us\/blog\/tech\/dev\/18-meta-tags-every-webpage-2013\/\"},\"wordCount\":2746,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/hellbach.us\/blog\/#\/schema\/person\/9bf1a63e253268c42a6e9db64611c507\"},\"image\":{\"@id\":\"https:\/\/hellbach.us\/blog\/tech\/dev\/18-meta-tags-every-webpage-2013\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/web.archive.org\/web\/20200519233315\/http:\/\/www.iacquire.com\/wp-content\/uploads\/2013\/02\/022113_1836_18MetaTagsE1.png\",\"keywords\":[\"code\",\"meta\"],\"articleSection\":[\"Dev\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/hellbach.us\/blog\/tech\/dev\/18-meta-tags-every-webpage-2013\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hellbach.us\/blog\/tech\/dev\/18-meta-tags-every-webpage-2013\/\",\"url\":\"https:\/\/hellbach.us\/blog\/tech\/dev\/18-meta-tags-every-webpage-2013\/\",\"name\":\"18 Meta Tags Every Webpage Should Have in 2013 - Hellbach blog\",\"isPartOf\":{\"@id\":\"https:\/\/hellbach.us\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/hellbach.us\/blog\/tech\/dev\/18-meta-tags-every-webpage-2013\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/hellbach.us\/blog\/tech\/dev\/18-meta-tags-every-webpage-2013\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/web.archive.org\/web\/20200519233315\/http:\/\/www.iacquire.com\/wp-content\/uploads\/2013\/02\/022113_1836_18MetaTagsE1.png\",\"datePublished\":\"2015-02-18T08:46:57+00:00\",\"dateModified\":\"2024-03-19T10:17:15+00:00\",\"description\":\"The definitive guide to Search and Social Meta Tags you should be using in 2013. No fluff, no wasted code, just what you need to use.\",\"breadcrumb\":{\"@id\":\"https:\/\/hellbach.us\/blog\/tech\/dev\/18-meta-tags-every-webpage-2013\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hellbach.us\/blog\/tech\/dev\/18-meta-tags-every-webpage-2013\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hellbach.us\/blog\/tech\/dev\/18-meta-tags-every-webpage-2013\/#primaryimage\",\"url\":\"https:\/\/web.archive.org\/web\/20200519233315\/http:\/\/www.iacquire.com\/wp-content\/uploads\/2013\/02\/022113_1836_18MetaTagsE1.png\",\"contentUrl\":\"https:\/\/web.archive.org\/web\/20200519233315\/http:\/\/www.iacquire.com\/wp-content\/uploads\/2013\/02\/022113_1836_18MetaTagsE1.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hellbach.us\/blog\/tech\/dev\/18-meta-tags-every-webpage-2013\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hellbach.us\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"18 Meta Tags Every Webpage Should Have in 2013\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hellbach.us\/blog\/#website\",\"url\":\"https:\/\/hellbach.us\/blog\/\",\"name\":\"Hellbach blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/hellbach.us\/blog\/#\/schema\/person\/9bf1a63e253268c42a6e9db64611c507\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hellbach.us\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/hellbach.us\/blog\/#\/schema\/person\/9bf1a63e253268c42a6e9db64611c507\",\"name\":\"alex\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hellbach.us\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9868a7f8fd709cd74cf51d978359a3ce66a47a17cd57185a9e1a4774d288e228?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9868a7f8fd709cd74cf51d978359a3ce66a47a17cd57185a9e1a4774d288e228?s=96&d=mm&r=g\",\"caption\":\"alex\"},\"logo\":{\"@id\":\"https:\/\/hellbach.us\/blog\/#\/schema\/person\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"18 Meta Tags Every Webpage Should Have in 2013 - Hellbach blog","description":"The definitive guide to Search and Social Meta Tags you should be using in 2013. No fluff, no wasted code, just what you need to use.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hellbach.us\/blog\/tech\/dev\/18-meta-tags-every-webpage-2013\/","og_locale":"en_US","og_type":"article","og_title":"18 Meta Tags Every Webpage Should Have in 2013","og_description":"The definitive guide to Search and Social Meta Tags you should be using in 2013. No fluff, no wasted code, just what you need to use.","og_url":"https:\/\/hellbach.us\/blog\/tech\/dev\/18-meta-tags-every-webpage-2013\/","og_site_name":"Hellbach blog","article_published_time":"2015-02-18T08:46:57+00:00","article_modified_time":"2024-03-19T10:17:15+00:00","author":"alex","twitter_card":"summary_large_image","twitter_title":"18 Meta Tags Every Webpage Should Have in 2013","twitter_description":"The definitive guide to Search and Social Meta Tags you should be using in 2013. No fluff, no wasted code, just what you need to use.","twitter_image":"http:\/\/www.iacquire.com\/wp-content\/uploads\/2013\/02\/8-29-2013-5-29-14-PM.png","twitter_misc":{"Written by":"alex","Est. reading time":"15 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/hellbach.us\/blog\/tech\/dev\/18-meta-tags-every-webpage-2013\/#article","isPartOf":{"@id":"https:\/\/hellbach.us\/blog\/tech\/dev\/18-meta-tags-every-webpage-2013\/"},"author":{"name":"alex","@id":"https:\/\/hellbach.us\/blog\/#\/schema\/person\/9bf1a63e253268c42a6e9db64611c507"},"headline":"18 Meta Tags Every Webpage Should Have in 2013","datePublished":"2015-02-18T08:46:57+00:00","dateModified":"2024-03-19T10:17:15+00:00","mainEntityOfPage":{"@id":"https:\/\/hellbach.us\/blog\/tech\/dev\/18-meta-tags-every-webpage-2013\/"},"wordCount":2746,"commentCount":0,"publisher":{"@id":"https:\/\/hellbach.us\/blog\/#\/schema\/person\/9bf1a63e253268c42a6e9db64611c507"},"image":{"@id":"https:\/\/hellbach.us\/blog\/tech\/dev\/18-meta-tags-every-webpage-2013\/#primaryimage"},"thumbnailUrl":"https:\/\/web.archive.org\/web\/20200519233315\/http:\/\/www.iacquire.com\/wp-content\/uploads\/2013\/02\/022113_1836_18MetaTagsE1.png","keywords":["code","meta"],"articleSection":["Dev"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/hellbach.us\/blog\/tech\/dev\/18-meta-tags-every-webpage-2013\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/hellbach.us\/blog\/tech\/dev\/18-meta-tags-every-webpage-2013\/","url":"https:\/\/hellbach.us\/blog\/tech\/dev\/18-meta-tags-every-webpage-2013\/","name":"18 Meta Tags Every Webpage Should Have in 2013 - Hellbach blog","isPartOf":{"@id":"https:\/\/hellbach.us\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hellbach.us\/blog\/tech\/dev\/18-meta-tags-every-webpage-2013\/#primaryimage"},"image":{"@id":"https:\/\/hellbach.us\/blog\/tech\/dev\/18-meta-tags-every-webpage-2013\/#primaryimage"},"thumbnailUrl":"https:\/\/web.archive.org\/web\/20200519233315\/http:\/\/www.iacquire.com\/wp-content\/uploads\/2013\/02\/022113_1836_18MetaTagsE1.png","datePublished":"2015-02-18T08:46:57+00:00","dateModified":"2024-03-19T10:17:15+00:00","description":"The definitive guide to Search and Social Meta Tags you should be using in 2013. No fluff, no wasted code, just what you need to use.","breadcrumb":{"@id":"https:\/\/hellbach.us\/blog\/tech\/dev\/18-meta-tags-every-webpage-2013\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hellbach.us\/blog\/tech\/dev\/18-meta-tags-every-webpage-2013\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hellbach.us\/blog\/tech\/dev\/18-meta-tags-every-webpage-2013\/#primaryimage","url":"https:\/\/web.archive.org\/web\/20200519233315\/http:\/\/www.iacquire.com\/wp-content\/uploads\/2013\/02\/022113_1836_18MetaTagsE1.png","contentUrl":"https:\/\/web.archive.org\/web\/20200519233315\/http:\/\/www.iacquire.com\/wp-content\/uploads\/2013\/02\/022113_1836_18MetaTagsE1.png"},{"@type":"BreadcrumbList","@id":"https:\/\/hellbach.us\/blog\/tech\/dev\/18-meta-tags-every-webpage-2013\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hellbach.us\/blog\/"},{"@type":"ListItem","position":2,"name":"18 Meta Tags Every Webpage Should Have in 2013"}]},{"@type":"WebSite","@id":"https:\/\/hellbach.us\/blog\/#website","url":"https:\/\/hellbach.us\/blog\/","name":"Hellbach blog","description":"","publisher":{"@id":"https:\/\/hellbach.us\/blog\/#\/schema\/person\/9bf1a63e253268c42a6e9db64611c507"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hellbach.us\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/hellbach.us\/blog\/#\/schema\/person\/9bf1a63e253268c42a6e9db64611c507","name":"alex","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hellbach.us\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9868a7f8fd709cd74cf51d978359a3ce66a47a17cd57185a9e1a4774d288e228?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9868a7f8fd709cd74cf51d978359a3ce66a47a17cd57185a9e1a4774d288e228?s=96&d=mm&r=g","caption":"alex"},"logo":{"@id":"https:\/\/hellbach.us\/blog\/#\/schema\/person\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/hellbach.us\/blog\/wp-json\/wp\/v2\/posts\/1614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hellbach.us\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hellbach.us\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hellbach.us\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hellbach.us\/blog\/wp-json\/wp\/v2\/comments?post=1614"}],"version-history":[{"count":0,"href":"https:\/\/hellbach.us\/blog\/wp-json\/wp\/v2\/posts\/1614\/revisions"}],"wp:attachment":[{"href":"https:\/\/hellbach.us\/blog\/wp-json\/wp\/v2\/media?parent=1614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hellbach.us\/blog\/wp-json\/wp\/v2\/categories?post=1614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hellbach.us\/blog\/wp-json\/wp\/v2\/tags?post=1614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}