{"id":1868,"date":"2015-09-25T16:55:12","date_gmt":"2015-09-25T23:55:12","guid":{"rendered":"http:\/\/hellbach.us\/blog\/?p=1868"},"modified":"2022-12-02T21:53:50","modified_gmt":"2022-12-03T05:53:50","slug":"how-to-choose-the-right-social-network-for-your-business","status":"publish","type":"post","link":"https:\/\/hellbach.us\/blog\/tech\/marketing\/how-to-choose-the-right-social-network-for-your-business\/","title":{"rendered":"How to Choose the Right Social Network for Your Business"},"content":{"rendered":"<div class='__iawmlf-post-loop-links' style='display:none;' data-iawmlf-post-links='[{&quot;id&quot;:1701,&quot;href&quot;:&quot;http:\\\/\\\/blog.bufferapp.com\\\/social-media-strategy&quot;,&quot;archived_href&quot;:&quot;http:\\\/\\\/web-wp.archive.org\\\/web\\\/20181204145450\\\/https:\\\/\\\/blog.bufferapp.com\\\/social-media-strategy&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[{&quot;date&quot;:&quot;2025-11-18 23:25:32&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-04-07 03:20:09&quot;,&quot;http_code&quot;:200}],&quot;broken&quot;:false,&quot;last_checked&quot;:{&quot;date&quot;:&quot;2026-04-07 03:20:09&quot;,&quot;http_code&quot;:200},&quot;process&quot;:&quot;done&quot;},{&quot;id&quot;:1702,&quot;href&quot;:&quot;http:\\\/\\\/blog.bufferapp.com\\\/marketing-personas-beginners-guide&quot;,&quot;archived_href&quot;:&quot;http:\\\/\\\/web-wp.archive.org\\\/web\\\/20181130193352\\\/http:\\\/\\\/blog.bufferapp.com\\\/marketing-personas-beginners-guide&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[{&quot;date&quot;:&quot;2025-11-18 23:25:35&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-04-07 03:20:10&quot;,&quot;http_code&quot;:200}],&quot;broken&quot;:false,&quot;last_checked&quot;:{&quot;date&quot;:&quot;2026-04-07 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23:26:24&quot;,&quot;http_code&quot;:206},&quot;process&quot;:&quot;done&quot;},{&quot;id&quot;:1709,&quot;href&quot;:&quot;http:\\\/\\\/searchengineland.com\\\/choose-right-social-media-networks-b2b-business-186307&quot;,&quot;archived_href&quot;:&quot;http:\\\/\\\/web-wp.archive.org\\\/web\\\/20230328184916\\\/https:\\\/\\\/searchengineland.com\\\/choose-right-social-media-networks-b2b-business-186307&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[{&quot;date&quot;:&quot;2025-11-18 23:26:26&quot;,&quot;http_code&quot;:206}],&quot;broken&quot;:false,&quot;last_checked&quot;:{&quot;date&quot;:&quot;2025-11-18 23:26:26&quot;,&quot;http_code&quot;:206},&quot;process&quot;:&quot;done&quot;},{&quot;id&quot;:1710,&quot;href&quot;:&quot;http:\\\/\\\/outthinkgroup.com\\\/tips\\\/how-to-choose-which-social-media-is-right-for-you&quot;,&quot;archived_href&quot;:&quot;http:\\\/\\\/web-wp.archive.org\\\/web\\\/20140301211117\\\/http:\\\/\\\/outthinkgroup.com:80\\\/tips\\\/how-to-choose-which-social-media-is-right-for-you&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[{&quot;date&quot;:&quot;2025-11-18 23:26:28&quot;,&quot;http_code&quot;:404}],&quot;broken&quot;:false,&quot;last_checked&quot;:{&quot;date&quot;:&quot;2025-11-18 23:26:28&quot;,&quot;http_code&quot;:404},&quot;process&quot;:&quot;done&quot;},{&quot;id&quot;:1711,&quot;href&quot;:&quot;https:\\\/\\\/blog.bufferapp.com\\\/definitive-guide-social-media-metrics-stats&quot;,&quot;archived_href&quot;:&quot;http:\\\/\\\/web-wp.archive.org\\\/web\\\/20181205171155\\\/https:\\\/\\\/blog.bufferapp.com\\\/definitive-guide-social-media-metrics-stats&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[{&quot;date&quot;:&quot;2025-11-18 23:26:30&quot;,&quot;http_code&quot;:200}],&quot;broken&quot;:false,&quot;last_checked&quot;:{&quot;date&quot;:&quot;2025-11-18 23:26:30&quot;,&quot;http_code&quot;:200},&quot;process&quot;:&quot;done&quot;},{&quot;id&quot;:1614,&quot;href&quot;:&quot;https:\\\/\\\/blog.bufferapp.com\\\/how-to-choose-a-social-network&quot;,&quot;archived_href&quot;:&quot;http:\\\/\\\/web-wp.archive.org\\\/web\\\/20181204131309\\\/https:\\\/\\\/blog.bufferapp.com\\\/how-to-choose-a-social-network&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[{&quot;date&quot;:&quot;2025-11-18 22:55:06&quot;,&quot;http_code&quot;:200}],&quot;broken&quot;:false,&quot;last_checked&quot;:{&quot;date&quot;:&quot;2025-11-18 22:55:06&quot;,&quot;http_code&quot;:200},&quot;process&quot;:&quot;done&quot;}]'><\/div>\n<p><strong>You have permission to pick and choose your\u00a0social networks.<\/strong><\/p>\n<p>In fact, often\u00a0times it may be\u00a0best\u00a0<em>not<\/em> to be on certain social networks, perhaps because of <a title=\"Social Media Strategy: How Much Time Does a Good Strategy Really Take?\" href=\"http:\/\/blog.bufferapp.com\/social-media-strategy\" target=\"_blank\" rel=\"nofollow noopener\">the time it takes to do social right<\/a> or because your <a title=\"Marketing Personas: The Complete Beginner\u2019s Guide\" href=\"http:\/\/blog.bufferapp.com\/marketing-personas-beginners-guide\" target=\"_blank\" rel=\"nofollow noopener\">customer personas<\/a>\u00a0don\u2019t fit with a particular network. When you\u2019re choosing <a title=\"How to Create a Social Media Marketing Plan From Scratch\" href=\"http:\/\/blog.bufferapp.com\/social-media-marketing-plan\" target=\"_blank\" rel=\"nofollow noopener\">which social networks to be involved with<\/a>, it\u2019s okay to be picky. You have my permission.<\/p>\n<p>The next step is making <strong>an educated decision on which social networks to choose<\/strong>. There are a big number of factors that could weigh a decision for you, and I\u2019ve done my best to collect them here in this post. From demographics to research and a whole lot else in between, here is what I\u2019ve found to help you\u00a0choose your social networks.<\/p>\n<p><a href=\"https:\/\/web.archive.org\/web\/20170310135139\/https:\/\/bufferblog-wpengine.netdna-ssl.com\/wp-content\/uploads\/2014\/08\/how-to-choose-a-social-network.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9651\" src=\"https:\/\/web.archive.org\/web\/20170310135139\/https:\/\/bufferblog-wpengine.netdna-ssl.com\/wp-content\/uploads\/2014\/08\/how-to-choose-a-social-network.png\" alt=\"how to choose a social network\" width=\"1200\" height=\"630\" \/><\/a><\/p>\n<h2>The most popular social networks,\u00a0by active\u00a0users<\/h2>\n<h3>What the raw data\u00a0can tell you about choosing a social network<\/h3>\n<p>According to data pulled together <a href=\"http:\/\/blog.digitalinsights.in\/social-media-users-2014-stats-numbers\/05205287.html\" target=\"_blank\" rel=\"nofollow noopener\">by Digital Insights<\/a>, here\u2019s the breakdown for the social networks with the most monthly active users. You can check the Digital Insights blog for the overall number of users, too, although active users is likely to be a more meaningful metric when making decisions.<\/p>\n<p><strong>Social networks, ranked by monthly active users:<br \/>\n<\/strong><\/p>\n<ol>\n<li>Facebook: 1.28 billion<\/li>\n<li>Google+: 540 million<\/li>\n<li>Twitter: 255 million<\/li>\n<li>Instagram: 200 million<\/li>\n<li>LinkedIn: 187 million<\/li>\n<li>Pinterest: 40 million<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/web.archive.org\/web\/20170310135153\/https:\/\/bufferblog-wpengine.netdna-ssl.com\/wp-content\/uploads\/2014\/08\/social-networks-monthly-users.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-9648\" src=\"https:\/\/web.archive.org\/web\/20170310135155\/https:\/\/bufferblog-wpengine.netdna-ssl.com\/wp-content\/uploads\/2014\/08\/social-networks-monthly-users-1024x646.png\" alt=\"social networks monthly users\" width=\"1024\" height=\"646\" \/><\/a><\/p>\n<p>You\u2019ll notice that Facebook is far and away the most popular social network, with twice as many monthly active users as the runner-up. You\u2019ll notice a Facebook-as-king theme running through much of these stats.<\/p>\n<p>Here is the chart for social network growth, courtesy of <a href=\"http:\/\/techcrunch.com\/2014\/01\/21\/instagram-is-the-fastest-growing-social-site-globally-mobile-devices-rule-over-pcs-for-social-access\/?ncid=twittersocialshare&amp;utm_content=buffer2add6&amp;utm_medium=social&amp;utm_source=twitter.com&amp;utm_campaign=buffer\" target=\"_blank\" rel=\"nofollow noopener\">a report published at the first of the year by GlobalWebIndex<\/a>. It acts as a nice counterbalance to the overall active user numbers since it highlights what may be some up-and-coming social networks.<\/p>\n<p><a href=\"https:\/\/web.archive.org\/web\/20170310135157\/https:\/\/bufferblog-wpengine.netdna-ssl.com\/wp-content\/uploads\/2014\/08\/screen-shot-2014-01-21-at-10-12-23.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9647\" src=\"https:\/\/web.archive.org\/web\/20170310135157\/https:\/\/bufferblog-wpengine.netdna-ssl.com\/wp-content\/uploads\/2014\/08\/screen-shot-2014-01-21-at-10-12-23.png\" alt=\"fastest growing social networks\" width=\"915\" height=\"771\" \/><\/a><\/p>\n<p><strong>Should you decide which network to join\u00a0based on its size?<\/strong><\/p>\n<p>Yes and no. Size matters inasmuch as you\u2019d probably like the network you join to\u00a0have reached a tipping point of users, popular\u00a0enough that spending your time there will be time well spent. For that matter, even Pinterest\u2019s 40 million users could be enough volume for you, especially if the demographics fit (see below).<\/p>\n<p>At the same time, relying solely on size can be dangerous. First off, consistent social network data is hard to find. The active user stats above show a 215 million user gap between Twitter and Pinterest, yet other stories can claim\u00a0<a href=\"http:\/\/techcrunch.com\/2013\/12\/30\/pew-social-networking\/\" target=\"_blank\" rel=\"nofollow noopener\">Pinterest is more popular than Twitter<\/a> (the difference in reporting comes down to surveys vs. stats, as well as the definition of popularity).<\/p>\n<p>Also, size does not exist in a vacuum. There are scores of other factors that could be just as valuable or more valuable as you decide which networks to join. In some cases, size\u00a0might be a false indicator of whether or not you should be on a particular network.<\/p>\n<ul>\n<li>Will more users mean more competition for attention?<\/li>\n<li>Are your customers on the network?<\/li>\n<li>Does the network\u00a0fit your demographic?<\/li>\n<li>Does your industry have a presence?<\/li>\n<\/ul>\n<p><strong>Perhaps a better question is: Which social networks can users not live without?<\/strong><\/p>\n<p>The team at UTA Brand Studio has a tool to measure this social media dependence, and they shared findings earlier this year that showed exactly which social networks we\u2019re most attached to.<\/p>\n<p>The results, based on a survey of 2,006 U.S. adults, showed <a href=\"https:\/\/web.archive.org\/web\/20210303045704\/http:\/\/utabrandstudio.com\/social-media-brand-dependence\/\" target=\"_blank\" rel=\"nofollow noopener\">Facebook and Instagram in the top two spots<\/a>.<\/p>\n<p><a href=\"https:\/\/web.archive.org\/web\/20170310135203\/https:\/\/bufferblog-wpengine.netdna-ssl.com\/wp-content\/uploads\/2014\/08\/brand-dependence-social-media.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-9643\" src=\"https:\/\/web.archive.org\/web\/20170310135206\/https:\/\/bufferblog-wpengine.netdna-ssl.com\/wp-content\/uploads\/2014\/08\/brand-dependence-social-media-1024x638.jpg\" alt=\"brand-dependence-social-media\" width=\"1024\" height=\"638\" \/><\/a><\/p>\n<p>These overall numbers are interesting on their own, and it gets even more so when you segment according to gender, age, and household income. Complete results\u00a0are available in <a href=\"http:\/\/www.slideshare.net\/lmvincent\/followers-attached-2014-sxsw-presentation-on-social-media-brand-dependence\" target=\"_blank\" rel=\"nofollow noopener\">UTA\u2019s SlideShare presentation<\/a>.<\/p>\n<p>For a taste of how things differ from gender and age, here are a couple of quick charts showing the rank of different networks.<\/p>\n<p><a href=\"https:\/\/web.archive.org\/web\/20170310135209\/https:\/\/bufferblog-wpengine.netdna-ssl.com\/wp-content\/uploads\/2014\/08\/gender-social-network-dependence.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9644\" src=\"https:\/\/web.archive.org\/web\/20170310135209\/https:\/\/bufferblog-wpengine.netdna-ssl.com\/wp-content\/uploads\/2014\/08\/gender-social-network-dependence.png\" alt=\"gender social network dependence\" width=\"640\" height=\"399\" \/><\/a><a href=\"https:\/\/web.archive.org\/web\/20170310135216\/https:\/\/bufferblog-wpengine.netdna-ssl.com\/wp-content\/uploads\/2014\/08\/social-media-dependency-by-age-and-network.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-9645\" src=\"https:\/\/web.archive.org\/web\/20170310135216\/https:\/\/bufferblog-wpengine.netdna-ssl.com\/wp-content\/uploads\/2014\/08\/social-media-dependency-by-age-and-network.png\" alt=\"social media dependency by age and network\" width=\"640\" height=\"399\" \/><\/a><\/p>\n<p>There\u2019s lots more great demographic data to base your decision on, too.<\/p>\n<h2>Where are your customers? Here\u2019s how to find out<\/h2>\n<h3>What demographic data can\u00a0tell you about choosing a social network<\/h3>\n<p>The Pew Research Internet Project has been compiling social media statistics and demographics for the past several years, releasing new information on a regular basis. <a href=\"http:\/\/www.mediabistro.com\/alltwitter\/social-demographics-2013_b53515\" target=\"_blank\" rel=\"nofollow noopener\">Their latest demographic survey<\/a>\u2014a representative sample of 1,801 adults, surveyed in August and September 2013\u2014shows who makes up the user bases for five major social networks.<\/p>\n<p>Here\u2019s a spreadsheet of the results. The numbers represent the percentage of online users who use each network. Google+ was not included in the survey.<\/p>\n<p>(Note: Facebook is so far and away larger than the others that it\u2019s kind of silly to compare them. I\u2019ve highlighted the important numbers for everyone but Facebook. I could have highlighted the entire Facebook column.)<\/p>\n<p><a href=\"https:\/\/web.archive.org\/web\/20170310135226\/https:\/\/bufferblog-wpengine.netdna-ssl.com\/wp-content\/uploads\/2014\/08\/Social-Network-Demographics.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9653\" src=\"https:\/\/web.archive.org\/web\/20170310135226\/https:\/\/bufferblog-wpengine.netdna-ssl.com\/wp-content\/uploads\/2014\/08\/Social-Network-Demographics.png\" alt=\"Social Network Demographics\" width=\"800\" height=\"800\" \/><\/a><\/p>\n<p>That\u2019s probably a lot to digest. Here\u2019s a quicker look at <strong>the social networks that provide the best fit<\/strong> in a number of different categories.<\/p>\n<p><a href=\"https:\/\/web.archive.org\/web\/20170310135229\/https:\/\/bufferblog-wpengine.netdna-ssl.com\/wp-content\/uploads\/2014\/08\/social-network-demographic-categories.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-9650\" src=\"https:\/\/web.archive.org\/web\/20170310135234\/https:\/\/bufferblog-wpengine.netdna-ssl.com\/wp-content\/uploads\/2014\/08\/social-network-demographic-categories-1024x257.png\" alt=\"social network demographic categories\" width=\"1024\" height=\"257\" \/><\/a><\/p>\n<p><strong>How might these stats impact your decision to choose the right social network?<\/strong><\/p>\n<p>It\u2019s possible that you\u2019ve created <a title=\"Marketing Personas: The Complete Beginner\u2019s Guide\" href=\"http:\/\/blog.bufferapp.com\/marketing-personas-beginners-guide\" target=\"_blank\" rel=\"nofollow noopener\">buyer\u00a0personas<\/a> for your customers, and you know general information about their\u00a0age, gender, income level, and so forth. You can line up these insights with the demographic data of a social network and see which networks fit.<\/p>\n<p>(For instance, I once worked at a company with an almost exclusively 65-and-over demographic. Instagram would not have been a major need for us.)<\/p>\n<p>You can also judge the value of a social network based on how well it fits your content and strategy. If you create content that your audience loves,\u00a0you\u2019re likely to find your audience on social networks that love sharing your particular style of content\u2014video, images, long-form, etc.<\/p>\n<p>Here\u2019s a helpful way of looking at it, <a href=\"http:\/\/searchengineland.com\/choose-right-social-media-networks-b2b-business-186307\" target=\"_blank\" rel=\"nofollow noopener\">courtesy of Jason DeMers at Search Engine Land<\/a>. He broke down social networks into seven different types, each with their own characteristics.<\/p>\n<ol>\n<li><strong>Kitchen-sink networks:<\/strong> Twitter and Facebook<\/li>\n<li><strong>Image-based networks<\/strong>: Pinterest, Instagram, Tumblr<\/li>\n<li><strong>Video networks:<\/strong> YouTube, Vimeo, Vine<\/li>\n<li><strong>Business-focused networks:<\/strong> LinkedIn<\/li>\n<li><strong>SEO and authorship networks<\/strong>: Google+<\/li>\n<li><strong>Location-based networks:<\/strong> Foursquare, Yelp<\/li>\n<li><strong>Niche networks:<\/strong> reddit<\/li>\n<\/ol>\n<p><a href=\"https:\/\/web.archive.org\/web\/20170310135255\/https:\/\/bufferblog-wpengine.netdna-ssl.com\/wp-content\/uploads\/2014\/08\/Icons-by-Dovel.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9654\" src=\"https:\/\/web.archive.org\/web\/20170310135255\/https:\/\/bufferblog-wpengine.netdna-ssl.com\/wp-content\/uploads\/2014\/08\/Icons-by-Dovel.png\" alt=\"7 social network types\" width=\"800\" height=\"800\" \/><\/a><\/p>\n<h2>Important questions to ask when choosing a social network<\/h2>\n<p><a href=\"http:\/\/outthinkgroup.com\/tips\/how-to-choose-which-social-media-is-right-for-you\" target=\"_blank\" rel=\"nofollow noopener\">Tim Grahl at Out:Think<\/a>\u00a0has a short and simple list of three of the big questions to ask when choosing a social network.<\/p>\n<ol>\n<li>Does it make sense for my content? (See the seven types of networks listed above.)<\/li>\n<li>Do potential fans spend time there? (See the demographic information above.)<\/li>\n<li>Does it make sense for me?<\/li>\n<\/ol>\n<p>It\u2019s this final piece\u2014your gut\u2014that could make the most telling argument for or against a social network. If you\u2019ve done your research already and are still on the fence, answering\u00a0the \u201cgut\u201d question might be the deciding factor.<\/p>\n<blockquote><p><strong>Does it make sense for me?<\/strong> Is it something I can easily fit into my life? Do I have time to do it? After doing some research and observation, do I \u201cget\u201d how it works?<\/p><\/blockquote>\n<p>I find the last part of this question series to be particularly compelling. Many of us feel like we can learn a new network if given enough time. The only problem: When do we have enough time? If you\u2019ve given it a go and it still doesn\u2019t make sense, weigh this when deciding whether or not to press on.<\/p>\n<h2>Which social networks should you join? Here\u2019re some answers.<\/h2>\n<p>Let me start off by saying that you can judge the necessity of your being on a social network by looking at the stats and asking yourself important questions. And then, if it\u2019s still just too much to take in and you\u2019d like someone to tell you what to do, here\u2019re some answers.<\/p>\n<h3>Should you be on Facebook?<\/h3>\n<p>Yes, if you don\u2019t mind the competition. More than 70 percent of online adults actively use Facebook. It is far and away the most popular social network. If your customers use the Internet, they\u2019re very likely to be on Facebook. Consider, though, that with great popularity comes great competition. The News Feed is a crowded place for your business updates.<\/p>\n<h3>Should you be on Twitter?<\/h3>\n<p>Yes, if you\u2019ve interested in a younger, tech-savvy crowd. <a href=\"https:\/\/web.archive.org\/web\/20220627055041\/https:\/\/www.inc.com\/michelle-manafy\/how-to-choose-the-best-social-media-sites-to-market-your-business.html\" target=\"_blank\" rel=\"nofollow noopener\">Michelle Manafy of Inc<\/a>\u00a0calls many of the users \u201cinformation junkies,\u201d and it can be a wide variety of \u201cinformation:\u201d technology, news, sports, marketing, journalism, and so on. Topical and timely work great on Twitter. Be aware that <a href=\"https:\/\/blog.bufferapp.com\/definitive-guide-social-media-metrics-stats\" target=\"_blank\" rel=\"nofollow noopener\">a tweet reaches its peak after 18 minutes<\/a>, so get your next tweet ready fast.<\/p>\n<h3>Should you be on LinkedIn?<\/h3>\n<p>Yes, if you can play the business game. LinkedIn\u2019s audience is\u00a0full of great insights on work productivity, networking, and job hunting. B2B companies love it. B2C companies are still figuring it out.<\/p>\n<h3>Should you be on Google+?<\/h3>\n<p>Yes, if you want to impact your SEO. There are other reasons to join Google+, of course. One of the biggest is that its user base is so large and the competition is so low. Each new post comes with SEO juice, too. A word of warning: Things might seem a bit quiet at times.<\/p>\n<h3>Should you be on Instagram?<\/h3>\n<p>Yes, if photography is your jam.\u00a0Instagram works great in a pairing with Facebook or Twitter, and business is booming. More and more users join every day, albeit young ones.<\/p>\n<h3>Should you be on Pinterest?<\/h3>\n<p>Yes, if you have big visuals in your content. There\u2019s a great demographic fit, too, for business that cater to women or brands that focus on categories like food or DIY.<\/p>\n<h2>Conclusion: How to choose a social network<\/h2>\n<p>It\u2019s perfectly okay to pick and choose which social networks you join.<\/p>\n<p>Small businesses may not be able to handle a consistent presence on four or more networks, so it\u2019s helpful to step back, assess, and choose your best bets. Study the numbers, check for your audience, and ask yourself the important questions.<\/p>\n<p><strong>Which factors are most important to you when choosing a social network?<\/strong><\/p>\n<p>I\u2019d love to hear about your experience in the comments. Do you try to cover as many social networks as possible? Have you chosen a select few to focus on? Come share your thoughts!<\/p>\n<p><i>Source and comments: <a href=\"https:\/\/blog.bufferapp.com\/how-to-choose-a-social-network\" target=\"_blank\" rel=\"nofollow noopener\">bufferApp<\/a>.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You have permission to pick and choose your\u00a0social networks. In fact, often\u00a0times it may be\u00a0best\u00a0not to be on certain social networks, perhaps because of the time it takes to do social right or because your customer personas\u00a0don\u2019t fit with a &hellip; <a href=\"https:\/\/hellbach.us\/blog\/tech\/marketing\/how-to-choose-the-right-social-network-for-your-business\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-1868","post","type-post","status-publish","format-standard","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Choose the Right Social Network for Your Business - Hellbach blog<\/title>\n<meta name=\"description\" content=\"The complete guide on how to choose a social network for your business, featuring valuable statistics, research, demographics, and questions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hellbach.us\/blog\/tech\/marketing\/how-to-choose-the-right-social-network-for-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Choose the Right Social Network for Your Business\" \/>\n<meta property=\"og:description\" content=\"The complete guide on how to choose a social network for your business, featuring valuable statistics, research, demographics, and questions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hellbach.us\/blog\/tech\/marketing\/how-to-choose-the-right-social-network-for-your-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Hellbach blog\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-25T23:55:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-03T05:53:50+00:00\" \/>\n<meta name=\"author\" content=\"alex\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How to Choose the Right Social Network for Your Business\" \/>\n<meta name=\"twitter:description\" content=\"The complete guide on how to choose a social network for your business, featuring valuable statistics, research, demographics, and questions.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/blog.bufferapp.com\/wp-content\/uploads\/2014\/08\/choosing.jpeg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"alex\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/hellbach.us\/blog\/tech\/marketing\/how-to-choose-the-right-social-network-for-your-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/hellbach.us\/blog\/tech\/marketing\/how-to-choose-the-right-social-network-for-your-business\/\"},\"author\":{\"name\":\"alex\",\"@id\":\"https:\/\/hellbach.us\/blog\/#\/schema\/person\/9bf1a63e253268c42a6e9db64611c507\"},\"headline\":\"How to Choose the Right Social Network for Your Business\",\"datePublished\":\"2015-09-25T23:55:12+00:00\",\"dateModified\":\"2022-12-03T05:53:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/hellbach.us\/blog\/tech\/marketing\/how-to-choose-the-right-social-network-for-your-business\/\"},\"wordCount\":1698,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/hellbach.us\/blog\/#\/schema\/person\/9bf1a63e253268c42a6e9db64611c507\"},\"image\":{\"@id\":\"https:\/\/hellbach.us\/blog\/tech\/marketing\/how-to-choose-the-right-social-network-for-your-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/web.archive.org\/web\/20170310135139\/https:\/\/bufferblog-wpengine.netdna-ssl.com\/wp-content\/uploads\/2014\/08\/how-to-choose-a-social-network.png\",\"articleSection\":[\"marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/hellbach.us\/blog\/tech\/marketing\/how-to-choose-the-right-social-network-for-your-business\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hellbach.us\/blog\/tech\/marketing\/how-to-choose-the-right-social-network-for-your-business\/\",\"url\":\"https:\/\/hellbach.us\/blog\/tech\/marketing\/how-to-choose-the-right-social-network-for-your-business\/\",\"name\":\"How to Choose the Right Social Network for Your Business - 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