Russian Internalization

Culture and E-Business in Russia – Infographic

  • Facts about the Russian Market
  • Culture Values in Russia
  • Search Engine Optimization in Russia
  • Social Media in Russia
  • Culture and Online Shopping in Russia
  • Doing Online Business in Russia
    • Looking to sell your goods or services in Russia

Russian Copywriting Tips and Tricks

  1. Always keep your target audience in mind
  2. Write read-worthy, sensory content
  3. Great titles and headlines
  4. Write for the person and the search engine – Russian Keywords

Further Resources on Russian Copywriting and Translation

Globalization Partners International has created a more extensive overview of globalizing websites for Russian consumers in a white paper, Website Globalization and E-Business Russia, which is available via a free download in PDF format.

Feel free to review our resources and blogs that are particularly relevant:

Russian Translation for Hotels: Frequently Asked Questions

  1. What is Russian Glossary Development?
  2. How can we maintain consistency in all localized materials?
  3. What is the primary goal of Russian copywriting as it relates to translation?
  4. We are not sure we require the localization of names. Can you advise?
  5. We would like to localize a tagline. Can you please advise?
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